PREYMAKER Takes Flight with Fresh Visual Identity
This article originally appeared on LBB, April 15th, 2026
Preymaker went five years without a client-facing website. The choice was both strategic and intentional.
When PREYMAKER launched in 2020, co-founder Angus Kneale was clear that its website should showcase only work created by the studio’s own collective talent and technology, rather than projects completed at former studios. And with conversation around AI and the power of the cloud at an all time high, it was the ideal time to show the world what PREYMAKER had to offer.
Working with DashDigital, PREYMAKER delivered a brief that covered two main areas: building the brand identity, and designing and developing the website. Taking inspiration from birds of prey, DashDigital first developed a strong visual identity, before turning its attention to the website, which needed to effectively showcase the studio’s dynamic, video-led output.
Speaking with LBB’s Abi Lightfoot, Angus shares more about the intention, influences and collaboration that helped to bring the website to life, while DashDigital’s co-founder and creative director Rogan Jansen speaks on the logistical and creative considerations that were at play throughout the process.